3 Mistakes Indie Artists Make on Instagram

Instagram is more than a photo-sharing app—it's your digital press kit, billboard, and fan magnet. But too often, artists sabotage their own growth.

Here are three common mistakes to avoid:

  1. Only Posting About the Music

    Fans want YOU, not just your flyers. Show your life, your creative process, your wins and your lessons.

  2. Inconsistent Branding

    If your page doesn’t clearly reflect who you are and what you offer in the first 5 seconds, you're losing fans.

  3. Ignoring Engagement

    Posting and ghosting won’t grow a community. Respond to comments, interact with other pages, and use stories + DMs to build real relationships.


Shift from treating IG like a billboard to treating it like a conversation. That’s when growth happens.


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How to Grow a Music Brand That Fans Actually Care About

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How to Market Your Music Without a Huge Budget