From 0 to 100K Streams: A Breakdown of a Successful Release Strategy
Want to know what separates a song that sits on SoundCloud from one that hits 100,000 streams? It’s not magic—it’s method.
Here’s the breakdown of how we helped an indie artist hit 100K streams with no label push:
Plan the Rollout in Advance
We started 4 weeks out with pre-save campaigns, behind-the-scenes footage, and teaser clips.
Leverage Micro Content
TikToks, Reels, and IG Stories were tailored to highlight different aspects of the track—from studio moments to emotional themes.
Utilize Email and Text Marketing
Fans were notified with direct links on drop day, and follow-up emails boosted second-week plays.
Tap into Playlist Strategy
We submitted to targeted Spotify playlists via SubmitHub and Groover, prioritizing niche genre fits.
Consistency Over Virality
No viral moment required—just consistent, intentional engagement for 6 weeks.
Results: 100K streams in 8 weeks. With structure and strategy, this level of reach is totally achievable.