The Motion >>>

The Motion >>>

Close-up photo of a spinning vinyl record with colorful reflections of light on its surface.

The Motion is your go-to blog for the latest insights and strategies in music marketing, artist development, and event promotion. Whether you're an artist, brand, or industry professional, we bring you expert advice, inspiring stories, and creative solutions to help you thrive in the ever-evolving world of music and entertainment. Stay in The Motion—where creativity meets strategy.

From 0 to 100K Streams: A Breakdown of a Successful Release Strategy
Taylor M. Castro Taylor M. Castro

From 0 to 100K Streams: A Breakdown of a Successful Release Strategy

Want to hit your first 100K streams? It’s not luck—it’s strategy. In this blog, we break down the exact approach we used to help one of our indie clients go from zero to six figures in streaming numbers using storytelling, consistent rollout, and smart digital marketing.

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How to Market Your Music Without a Huge Budget
Taylor M. Castro Taylor M. Castro

How to Market Your Music Without a Huge Budget

When you're an independent artist, every dollar counts. The good news? You don’t need a massive budget to make a major impact. This guide breaks down five simple, powerful ways to promote your music, grow your fanbase, and move with intention—without breaking the bank. From smart social strategies to free tools and community collabs, this post is your starting line.

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